RDF Rights & IWC announce Location, Location, Location
31st March, 2005
IWC is proud to announce the launch of a Location, Location, Location monthly magazine to accompany the 4 million rating property show on Channel Four. The launch magazine will be published by Brooklands Group next month in a deal brokered by Mark Lesbirel at RDF Rights. IWC agreed an output deal with RDF in August 2004 to handle their international and consumer products programme rights.
The magazine targets the lucrative home interest sector and is aimed at both homebuyers and homeowners. Phil Spencer and Kirstie Allsop will write exclusively in every issue.
Sue Oriel, MD of IWC says, "We are very pleased to be working with Brooklands who impressed us with their vision for the magazine and their understanding of the Location, Location, Location brand."
The magazine will be distributed nationwide in all newsagents and will further benefit from extensive promotions with major supermarket groups including Sainsbury's and Asda.
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